Resume

Acquisition Marketer / Performance Marketer / Digital Marketer / … hmm. I actually hate labels. So I’ll just say: Marketer.

20 years experience growing brands through customer acquisition. A passion for building out strong, high-performing teams that actually care about each other.

I’ve worked with some of Asia-Pacific’s largest brands (particularly in the financial services and travel space), right down to mom-and-pop level businesses. Experience with handling multi-million dollar budget lines… and having no marketing budget whatsoever.

Where I’ve worked

August 2019 – Present

Head of New Member Marketing

The Motley Fool Australia

  • Oversee all aspects of new customer acquisition, including budget management and campaign creation.
  • Scale cost-effective customer acquisition campaigns across various marketing channels.
  • Lead a team of marketing professionals, providing strategic direction and mentorship.

June 2010 – Present

Founder

Conversation Media

At Conversation Media we specialise in high-converting Facebook Ad campaigns, intelligent Google Adwords campaigns, and top-notch SEO audits. If you’re looking to reach (and more importantly, convert) your customers online, we can help.

October 2018 – August 2019

Manager, Digital, Brand and Content

Destination Gold Coast

  • Directed digital activities, brand, and content marketing efforts globally.
  • Managed a team of 9, driving brand development, digital marketing, and content syndication.

February 2017 – October 2018

Director, Global Digital

Destination Gold Coast

  • Managed consumer-facing digital presence during the 2018 Commonwealth Games event.
  • Developed and executed digital marketing strategies across owned, earned, and paid channels.
  • Led a team of four, reported directly to the global CMO, providing strategic insights and direction.

February 2016 – February 2017

General Manager, Digital Marketing

Compare The Market

  • Strategic senior role reporting directly to the CEO.
  • Led a team of 8, overseeing SEO, content marketing, PPC, online display, email marketing, web analytics, digital PR, direct mail and media partnerships.

September 2015 – February 2016

Head of Digital

Compare the Market

  • Promoted to Head of Digital to enhance internal digital capabilities and output.
  • Managed a team of 4, focusing on SEO, PPC, content marketing, and social media.

June 2013 – September 2015

Manager, Performance Media

Compare the Market

  • Promoted to oversee all of performance media, including content marketing, SEO, PPC, and social media.
  • Led a team of 2 and implemented performance media strategies that boosted overall marketing efficiency.

July 2012 – June 2013

SEO & Earned Media Manager

Compare the Market

  • Led SEO efforts from site launch to ongoing promotion.
  • Particular focus on technical SEO, content marketing and off-site link building strategies.
  • Developed systems for monitoring earned media channels and social profiles.

February 2012 – June 2012

Senior Digital Executive

iReckon/Blueglass Australia

  • Search marketing lead for a web development agency in Brisbane.
  • Enhanced SEO and PPC efforts for multiple clients concurrently.
  • Developed SEO best practices framework for new website development.

June 2010 – February 2012

Digital Content Coordinator

Tourism Queensland

  • Developed, produced, and published content for Tourism Queensland's digital environments.
  • Moderated social media channels, ensuring consistent brand messaging.

July 2008 – June 2010

SEO Executive, Social & Content

Wotif Group

  • Managed SEO efforts for multiple brands under the Wotif Group umbrella — some of the largest travel aggregators in the Asia Pacific region, such as Wotif.com, Lastminute.com.au, Travel.com.au and Asiawebdirect.com.
  • Devised and implemented social media strategies, social media measurement plans and educated internal teams on best practices.

February 2007 – June 2008

Online Marketing Coordinator

Wotif.com

  • Tasked with growing organic traffic and domain management for several countries managed through the Wotif.com website.
  • Conducted domain acquisitions, link building campaigns, site audits and optimised for SEO best practices.

March 2006 – February 2007

Customer Service Representative

Wotif.com

  • Provided excellent customer service, ensuring positive experiences for Wotif.com customers.
  • Demonstrated strong communication skills, both written and oral, daily.

2001 – 2003

English Tutor

University of KwaZulu-Natal

  • Taught English to students with varying proficiency levels.
  • Managed classes and graded assignments, demonstrating strong time management and communication skills.